Infographic showing a 2x3 crisis response grid based on incident intensity (high or low) and market sentiment (negative, neutral, or positive): Mobilize, Monitor, Amplify, Watch, Observe, Engage.

Data Is the New Oil — But Discernment Is the Refinery

July 6, 2026

There’s a moment in every crisis room I’ve been in — and I’ve been in more than a few — when someone opens a laptop, pulls up a dashboard of real-time social media data, and says something like: “We’re trending.” And then everyone looks at each other, because trending could mean anything. It could mean you’ve gone viral for doing something right. It could mean a false rumor is currently racing ahead of the truth at the speed of a share button. It could mean a journalist with a large following just posted something that is factually incorrect, emotionally charged, and already spreading fast. Data tells you that something is happening. Discernment tells you what to do about it. This is the distinction I’ve spent

Black-and-white photo of Nicanor "Momoy" Gabunada Sr. and his bus conductor leaning against the front of their passenger bus, number 208.

The Bicycle I Never Got, and the Lesson That Mattered More

June 21, 2026

There was a year in grade school when my father promised me a bicycle if I topped my class. I studied like that bicycle was already mine. I never got it. What I remember, decades later, is that the promise itself — made by a man who probably didn’t have the money to keep it — taught me more than the bike ever could have. That was my Papang. Nicanor “Momoy” Gabunada Sr. left Cebu as a young man chasing a better future in Mindanao. He drove for a living, raised a family, and spent most of his life making sure we had food on the table — even when that wasn’t guaranteed. This Father’s Day, I want to tell you why a man who

Manginhas: The Coastal Foraging Activity of My Youth

May 6, 2026

I remember manginhas from my youth. It feels like a lifetime has passed since I last did this simple yet rewarding activity. This coastal tradition is deeply rooted in my province’s way of life. For me, manginhas was more than a pastime; it was a direct connection to the sea and its abundance. What is Manginhas? The Riches of the Low Tide Manginhas is the local term for coastal foraging. It involves going to the beach or shallow areas during low tide. We collect exposed marine life entirely by hand. This included various shellfish, small fish, and seaweed left behind by the receding water. I fully enjoyed this activity for many reasons. First, it meant spending a good portion of the day on the beach.

My First Exposure to the Media Industry

April 30, 2026

In my youth, back in Padada, I had a lot of odd jobs – specially during the time when Papang was bedridden because of his accident. At that time, we all had to pull our weight. We also had to figure out ways to earn money. It was during this turbulent time that I had my first exposure to the media industry – specifically, print media. Of all the things I was throughout my life, my first media-adjacent job was as a Newspaper Boy. The late 60’s was a different time. Our town was more than two hours away from the city by bus. As a result, the day’s newspapers arrived at the town’s lone distributor shortly after lunch. This stall was the only place

Selling Homegrown Vegetables: A Lesson in Resourcefulness

April 22, 2026

A Childhood of Resourcefulness Growing up, money was difficult, and resourcefulness was key to making ends meet in Padada. I often worked odd jobs like shining shoes or selling newspapers. However, one thing I will always be grateful for is that we had a large backyard. This meant we had land to make the most of. The Value of Fresh, Homegrown Produce In our backyards, we grew vegetables. We had some malunggay, alugbati, camote tops, okra, and eggplants. These veggies were easy to grow and were our staples. Whatever we harvested, we cooked and ate. We also share some with our neighbors. That access to fresh produce, literally at our doorstep, is something I definitely miss now that I am living in the metropole. Turning

Mangopras: The Backbreaking, But Rewarding, Process of Making Copra

April 15, 2026

The process of making copra from coconuts, popularly known as mangopras, is a backbreaking process. I know how demanding the work is because I used to do it many years ago, The process of turning the coconut fruit—which is technically a drupe, not a nut—into a sellable product is what we call mangopras. This term mangopras encompasses all the steps involved. The Seven Steps of Copra Production The complete process of turning a coconut into copra involves seven or eight primary, sequential steps: Sungkit (Harvesting): Hooking the coconut from the tree using a panungkit (a long, sectional bamboo pole). Tapok (Gathering): Collecting the fallen coconuts into a heap. Hakot (Transporting): Bringing the gathered coconuts to the processing area, known as the koprasan. Preparasyon (Preparation): This

Mananggi – it’s all about Corn, and One Neighbor’s Generosity

April 8, 2026

For most Filipinos, the staple food was rice; for us, rice is a luxury. Corn was our staple. In my childhood, pre-1972, we only ate rice during very special occasions, and when we did, it was either lugaw or champorado. Milled corn was our main source of carbohydrates; our only food, in fact, on most days. I remember our neighbor, Nong Peping, had a plot of corn right behind our neighborhood’s cluster of houses. It was his sister’s land, but he was the one who farmed corn on it. He got ⅔ of the harvest, while his sister got the other ⅓. Nong Peping told us that this sharing was fair, and is actually the standard practice in all landlord-tenant relations. When the corn

How to Produce an Indie Movie – The Case of Happyland

March 15, 2026

In an earlier post, I wrote about the circumstances behind my joining the Happyland team as one of its producers. Here is the second part of my experience as an indie movie producer.

How I Became a Producer of the Indie Movie – Happyland

March 9, 2026

I become a producer of a movie about football two years before the sport got widespread attention. We even tapped the country’s most popular football player, Phil Younghusband, as one of the major actors in that independent film.

At 25

February 18, 2026

Today as I turn 67, let me share with you a feature article about me, published in the Business Mirror in December 11, 2016. The discussions with Roger covered my professional life from the time I joined CRC to the time I left Omnicom Media Group to volunteer in the Duterte presidential campaign. Much has happened after that, and I think I should be writing about it in a separate blog. Roger Pe, a veteran Creative Director, wrote this piece about what I was like around the time when I was 25. We had an initial face to face interview after which he sent me a set of questions via email and asked for a photo of me

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