Math of the Absurd: Why Remulla’s 10,000 Deaths Warning Became the Ultimate Political Joke

October 25, 2026

In modern political theater, a sound bite is meant to be a masterclass in persuasion. Sometimes, though, it turns into pure comedy. When spin doctors aim for gravitas, they occasionally deliver a punchline instead—proving that the public remembers the absurdity rather than the intended propaganda. Take the recent performance by Interior Secretary Jonvic Remulla. On October 20, he claimed authorities were delicately negotiating with a group in Mindanao for the turnover of Senator Ronald “Bato” dela Rosa. His justification for skipping a standard arrest? Pushing the issue could trigger an apocalyptic showdown resulting in—wait for it—up to 10,000 deaths, according to GMA News. Ten thousand! One wonders if he was planning an arrest or predicting a full-scale alien invasion. Unsurprisingly, the internet did not burst

Illustration of a legal balance scale and a wooden gavel representing due process, fairness, and justice in an impeachment trial.

The Right to a Complete Defense: Why Due Process Matters in Impeachment Trials

October 14, 2026

After nearly 40 days of presenting evidence, the prosecution withdrew Articles I, III, and IV of the impeachment complaint. However, the defense is still expected to remain silent on those withdrawn allegations. Here is an analysis of why restricting the defense’s response undermines fundamental fairness. On October 13, 2026, the House prosecution panel, through Lead Prosecutor Rep. Gerville Luistro, manifested that it would no longer pursue Article I (confidential funds), Article III (bribery), and Article IV (grave threats/assassination plot). Instead, it chose to proceed solely with Article II, which concerns unexplained wealth, Statements of Assets, Liabilities, and Net Worth (SALN) issues, and prohibited business interests.   The Senate impeachment court, under Presiding Officer Sen. Francis Escudero, accepted the withdrawal. Articles I and IV were withdrawn with

When Politics Is More Profitable Than Industry

August 8, 2026

“No country can progress if its politics is more profitable than its industries. In a country where those in government are richer than entrepreneurs, they manufacture poverty.” — Peter Obi, Nigerian politician I came across that line last year. It has not left me since. We are a long way from Nigeria. Yet Obi could just as easily have been describing us. When politics is more profitable than industry, the damage does not stay inside the halls of government. It reaches the barangay. It reaches the dinner table. And lately, it reaches the roofline of houses that flood every rainy season. The Water Keeps Rising, and So Do the Questions Since the flood control mess broke open, the typhoons have kept coming. The floods have

Roadmap or Mask? Reading the Senate’s Empty Seats at SONA 2026

July 31, 2026

I have spent a good part of my professional life in political communication — crafting messages, reading audiences, and studying how moments like last Monday’s are built. So let me say this upfront, because critics who refuse to concede anything convince no one: the fifth SONA was, in places, genuinely well-crafted political communication. The question that matters is whether craft is the same thing as governance. It is not, and the evidence was sitting — or rather, not sitting — right there in the session hall. Start with the room, not the speech Before a single word was delivered, the Batasang Pambansa had already given its own address — though not the one the wide shots suggested. The hall itself was full, even festive: hundreds

Illustration of a chessboard cleared of toppled pieces, with a single crowned king left standing under a spotlight and held up by puppet strings; headline reads "The Illusion of Justice — Philippine Charter Change 2026."

The Illusion of Justice: Why the 2026 Political Spectacle is a Trap for Philippine Democracy

July 16, 2026

The Bread and Circuses of the Present Right now, the Filipino public is being treated to the ultimate political bloodsport. In one corner of the world, a former president sits in an ICC detention facility in The Hague. Closer to home, a sitting Vice President is undergoing a grueling Senate impeachment trial that completely monopolizes every headline, tweet, and broadcast. To the casual observer, it looks like a long-overdue reckoning—the wheels of justice finally grinding down an empire. But we must look past the theater. While accountability for past or present misdeeds is necessary, we are blind if we do not see that the real story of 2026 is not the trials at all—it is Philippine Charter Change 2026, the quiet effort to use this

The Trial Isn’t About the Money

July 14, 2026

I wrote a piece a while back about why the Pink and Yellow factions appear to be propping up an administration they spent years opposing. Moral decoupling, I called it — the cold discipline of separating a player’s flaws from their usefulness and running the two ledgers separately. Readers liked it. A few asked the obvious follow-up question, the one I’d ask if I were still in the room: fine, but what would you tell the other side? So let’s do that. Let’s sit in the other war room for a minute — the one defending Vice President Sara Duterte as her second impeachment trial opened last week — and read the same board from that chair. I’ll say this up front: neither the Vice

Two Lefts, One Label

July 9, 2026

Where the Makabayan bloc and the Akbayan bloc sit in the Philippines’ war of misdirection A follow-up to “Strategic Misdirection in Political Messaging” The first piece argued that a great deal of Philippine political messaging works not by lying outright but by pointing the audience at the wrong object — collapsing distinctions the speaker would rather you not see. Nowhere is that mechanism cleaner than in how the country talks about “the left.” The word does an enormous amount of quiet work. It flattens two rival traditions, born of a bitter split, into a single red silhouette. And that flattening is not an accident of shorthand; it is a political asset that different players spend and defend. So it is worth doing the un-collapsing. Where,

The Enemy of My Enemy Is a Strategy, Not a Truce

July 8, 2026

In every war room I’ve sat in, the hardest order to give a fired-up team isn’t “attack.” It’s “stand down.” Ask true believers to hold their fire while the other side is stumbling, and you get the same look every time — the one that asks whether you’ve lost your nerve. I hadn’t. And neither, I’d argue, have the Pinks and the Yellows. To the casual observer, the sight of the Pink and Yellow factions quietly holding up a shield for the Marcos administration looks like total ideological surrender. How, they ask, can the people who built their identity on opposing a Marcos restoration suddenly line up behind him? Someone coins “Uni-Pink,” a tidy betrayal narrative is born, and everyone nods along. If you’ve worked

The Ban Is Coming. Are We Ready to Lose 90 Million Hours of Attention?

June 28, 2026

Here’s what should be keeping every marketer, PR lead, and digital strategist in this country up at night: the Philippines is not watching the UK’s under-16 social media ban from a safe distance. We are about to pass our own version of it. Digital Secretary Henry Aguda has said the government wants an online safety law enacted by the end of 2026, with a minimum age of 16 — even as industry players like TikTok lobby for a lower threshold. The specifics matter, because this isn’t one bill, it’s five. The Senate Committee on Public Information and Mass Media has already held hearings on a stack of competing proposals: Erwin Tulfo’s SB 595, which would bar children 12 and under outright and require verified parental

Infographic comparing bullying prevention approaches: one-off campaigns that show little effect versus whole-school programs shown to reduce bullying, with the statistic that Philippine students report bullying at roughly double the OECD average.

What Actually Stops Bullying: A Guide for Schools Beyond “Be Kind” Posters

June 25, 2026

In 2022, the OECD’s PISA survey asked 15-year-olds how often they get bullied. The global average came back at roughly one in five experiencing it multiple times a month. In the Philippines, that number was 43 percent of girls and 53 percent of boys — more than double the international rate. Researchers studying the data concluded the Philippines had effectively become the “bullying capital of the world.” That statistic sat in policy briefs and committee hearings for a couple of years. Then, on June 22, 2026, it stopped being an abstraction. Two students at San Jose National High School in Tacloban City opened fire on their classmates and told police they had been bullied. Four students died. Nine were wounded. The motive police cited was

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