A 10 Blog Series for Marketers, PR Professionals & Digital Strategists ABOUT THIS SERIES This is Inside the Campaign — a 10-part series drawn from my direct experience in the Communications Group of then-candidate Rodrigo Roa Duterte during the 2016 Philippine presidential elections. My role covered TV and radio strategy and the overall management of the campaign’s social media effort. What I witnessed — and what we built — permanently changed how I think about media, messaging, and movements. These posts are written for marketers, PR professionals, political scientists, and digital strategists. The lessons are not confined to politics. Every principle we applied in 2016 maps directly onto the challenges facing communicators and brand builders today. The schedule: The series launches Tuesday, July 21, 2026,