Abstract illustration of a glowing signal cutting through scattered noise, representing a clear narrative breaking through misinformation during a crisis.

When the Casino Is on Fire and Twitter Thinks It’s ISIS: A Crisis Manager’s Playbook

It was past midnight on June 2, 2017, when a lone gunman walked into Resorts World Manila, set fire to casino tables and slot machines, stole chips, and then took his own life. Thirty-eight people died — almost entirely from the stampede and smoke inhalation in the chaos that followed. Within hours, a journalist who billed herself as a terrorism expert reported that an ISIS faction had claimed responsibility for the attack. Her report went viral. It wasn’t ISIS. It was a debt-ridden former civil servant named Jessie Javier Carlos who had run out of options and made the most catastrophic of choices. But by the time the facts caught up with the story, the narrative had already taken on a life of its own

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