The Ban Is Coming. Are We Ready to Lose 90 Million Hours of Attention?

Here’s what should be keeping every marketer, PR lead, and digital strategist in this country up at night: the Philippines is not watching the UK’s under-16 social media ban from a safe distance. We are about to pass our own version of it. Digital Secretary Henry Aguda has said the government wants an online safety law enacted by the end of 2026, with a minimum age of 16 — even as industry players like TikTok lobby for a lower threshold. The specifics matter, because this isn’t one bill, it’s five. The Senate Committee on Public Information and Mass Media has already held hearings on a stack of competing proposals: Erwin Tulfo’s SB 595, which would bar children 12 and under outright and require verified parental

read more   →