A Target Board Over My Back

March 22, 2024

Because of Nic Gabunada’s perceived ability to marshal many FB accounts and pages, a target board was placed over his back and he became the object of malicious scrutiny. Several times, he was banned from Facebook and his account suspended on allegation he has links to over 150 pro-Duterte pages and accounts spreading unverified reports and news stories and branded as purveyors of fake accounts. This shakedown happened on March 19, 2019 at the start of the mid term elections campaign. Whoever thought Gabunada’s suspension from Facebook will increase the winning changes of the opposition was dead wrong — all the eight senatorial candidates of the opposition lost. Local candidates supported by the Duterte administration sweep the local contests. This is the fourth of a

Harnessing Social Media Forces for the 2016 Duterte Campaign

March 21, 2024

From a few people attending his “listening tours”, the crowd attending candidate Duterte’s sorties and the headcount of leaders and volunteers expressing solid support for his candidacy grew several fold. Engagement levels of FB posts carrying Duterte’s messages rose to record levels never before seen in Philippine social media. With the Duterte campaign in full crescendo, reaching out to and consolidating the supporters was a breeze. They became warm bodies who shared articles, images and My Duterte stories that seldom found spaces and airtimes from established media. All these activities culminated in what was then the biggest miting de avance in Luneta. This is the third of a seven part series, first posted on Facebook by veteran journalist Edwin Espejo. ============================ Decapitating the ‘trolls’ of

Decapitating the ‘trolls’ of Duterte: Second of a Series

March 20, 2024

Nobody expected that the “ragtag team” of social media volunteers supporting then candidate Rodrigo Duterte could do a better job than the more moneyed network of communication specialists working for the other candidates for president. In this seven part series, first published on Facebook, veteran journalist Edwin Espejo wrote about how the then political opposition to President Duterte tried to decapitate the so called people behind his successful and innovative campaign. ———————————————– Decapitating the ‘trolls’ of Duterte Second of a series By Edwin Espejo June 29, 2021 Gabunada provided the network that allowed the Duterte multi-media teams to access the national television networks and major newspaper outlets. And together with Allan Peter Cayetano’s own media team, the Duterte communications group evolved and gained strength

Decapitating the ‘trolls’ of Duterte: First of a Series

March 19, 2024

Nic Gabunada was among the campaign volunteers of candidate Rodrigo Duterte during the 2016 presidential campaign. Some say, he played a key role in steering volunteer campaigners during the campaign. Whatever detractors say about his governance, we were and still are, happy and proud to put the man from the south – Mayor Rodrigo Duterte to Malacanang. In this seven part series, first published on Facebook, veteran journalist Edwin Espejo wrote about how the then political opposition to President Duterte tried to decapitate the so called people behind his successful and innovative campaign. ============================= Decapitating the ‘trolls’ of Duterte First of a series By Edwin Espejo (June 28, 2021) A known communication specialist during the 2016 presidential campaign identified with the then Davao City

Journal

A Target Board Over My Back

Harnessing Social Media Forces for the 2016 Duterte Campaign

Decapitating the ‘trolls’ of Duterte: Second of a Series

Decapitating the ‘trolls’ of Duterte: First of a Series