The ABS-CBN Shutdown, 4 Years Later: An Insider’s Honest Reckoning

It is now, four years after it happened, that I’ve finally made peace with what it means for one of the largest networks in the country to lose its franchise. ABS-CBN has, and continues to have, a place very dear to my heart. And I can’t say I was totally blindsided by the events of May 5, 2020. Unknown to most, the seeds were sown long before Mayor Digong ever thought about running for President — and I watched it happen from inside two worlds that were about to collide. How the ABS-CBN Franchise Fight Actually Started Here’s something most retrospectives on the ABS-CBN shutdown get wrong: this didn’t start with Duterte. The renewal process actually began under President Noynoy Aquino, all the way back

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Graphic from Edwin Espejo’s six-part series on the 2016 Philippine presidential election, highlighting the retrospective on the Duterte campaign movement.

Beyond the ‘Troll’ Label: When the Masa Finally Found Their Voice

“They like to call us “trolls.” It’s a convenient word, isn’t it? If they label the movement as “fake,” they don’t have to face the uncomfortable truth: that millions of Filipinos were just fed up. Every time someone talks about the 2016 election and tries to dismiss it as some sort of digital manipulation, they’re insulting the very people who built that victory. It wasn’t about bots; it was about the masa finally having a voice. It was about a leader who didn’t speak in fancy, polished lines, but in the language of the streets—someone who actually felt the frustration of the everyday worker, the jeepney driver, the mother trying to put food on the table. Edwin Espejo hits the nail on the head in

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Beyond the ‘Troll’ Label: Why the Opposition Keeps Losing

“The script is as predictable as it is tired: every time the political season intensifies, the narrative of ‘decapitating’ the so-called ‘trolls’ of the Duterte administration makes its rounds. I have seen these headlines before, frequently filled with malicious innuendos and a desperate attempt to ignore the reality of genuine public support. By dismissing the President’s supporters as mere ‘trolls’ or paid hacks, the opposition only deepens the chasm between themselves and the people they claim to serve. This series examines not just the personal attacks directed at me, but the fundamental disconnect within an opposition that prefers to blame a manufactured villain rather than confront its own political failures.” Nic Gabunada ================================================================================================ Decapitating the ‘trolls’ of Duterte Fifth of a series By Edwin Espejo

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A Target Board Over My Back

After the 2016 elections, while many of my colleagues transitioned into government, I chose a different path. I focused on establishing my own advertising and reputation management company, buoyed by the genuine success and goodwill we had fostered together. But as that movement grew, so did the misconceptions about my role in it. I maintained connections with the online supporters who had become a formidable social media force, often stepping in as an admin or editor to help manage the noise. However, my perceived influence turned me into a target. I found myself under constant, malicious scrutiny, eventually being branded a “pariah” and banned from Facebook under allegations that I was behind a network of fake accounts spreading disinformation. While reports—like those from The Straits

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The Unseen Momentum: Rewriting the Rules of Engagement

“They called us many things back then—trolls, hacks, noise. But those labels were just a convenient way to dismiss a groundswell that the established media refused to see. Looking back at the 2016 campaign, what I remember most isn’t the technology or the platforms; it was the sheer, raw passion of the people. In this third installment of Edwin Espejo’s series, he captures that momentum perfectly. It wasn’t manufactured; it was organic. It was the work of groups like CinEmotion and Mugstoria, and the thousands of everyday Filipinos who realized they finally had a voice. My role was simply to help weave those threads together, to provide a structure for that incredible, bubbling energy. This chapter isn’t just about the mechanics of the campaign—it’s about

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