Disclaimer: this article is lifted from a talk I gave 10 years ago. Entitled “Radio: Living and Breathing in the New Digital World”, it was a reflection on the state of Radio at a time when the internet and social media was already becoming the norm. Some statements and ideas here may no longer be applicable now, as internet connectivity continues to challenge Radio as a medium. Nonetheless, I hope this provides an insight into a time when trends were shifting, and Radio was trying to maintain its relevance in an ever-shifting world. *** In this day and age of social media and streaming services, we may think radio is dead. Why would the airwaves still matter when almost everyone has 5G on their phones?