The late 80s – early 90s was a different time. There was no distinction between “social” media and “mainstream” media – there was just media. And probably the first thing that comes into mind when you say Philippine Media is of course the broadcasting giant ABS-CBN. Coming from their post-martial law revival, ABS-CBN needed to establish their footing again. Maybe not a lot of people know – I was fortunate enough to have been part of it. I was recruited by Mr. Freddie Garcia, or FMG as he is better known in the industry, in 1990 to join ABS-CBN. I was the head of research and business analysis, and was a strong believer that data is the key to success for any organization.  I saw