Part 3 of 3 When I wrote about how free Facebook changed the campaign, I said the questions of social media ethics it raised were lengthy enough to deserve their own post. This is that post. I’ve put it off, if I’m honest, because it’s the hardest one to write. It’s easy to tell the story of a clever, cash-strapped campaign that found a new way to be heard. It’s harder to sit with what that new way also made possible — and to admit I was in the middle of it, not watching from the outside. I’m not writing this to absolve myself. I’m writing it because the same tools that let us compete did things I’m still weighing, years later. We are forced