Political Campaigning in the Pre-Social Media Era
I think it was Boo Chanco (who was then the vice president of the news division of ABS-CBN in the 90’s) who said to Serge that if you really want help with your campaign, you should get this guy because he’s good. I don’t know if he was just pulling my leg, but that’s what he said to Serge, while pointing at me. “You should get this man,” he said. That was how I met Sergio “Serge” Osmeña III, grandson of President Osmeña, experienced legislator, and public servant. Unknown maybe to the general public, Serge was also a seasoned political campaigner. And I am fortunate to have worked with him throughout most of his career – including the 2010 campaign of ex-president Noynoy Aquino.