Harnessing Social Media Forces for the 2016 Duterte Campaign

From a few people attending his “listening tours”,  the crowd attending candidate Duterte’s sorties  and the headcount of leaders and volunteers expressing solid support for his candidacy grew several fold.  Engagement levels of FB posts carrying Duterte’s messages rose to record levels never before seen in Philippine social media.  With the Duterte campaign in full crescendo, reaching out to and consolidating the supporters was a breeze.  They became warm bodies who shared articles, images and My Duterte stories that seldom found spaces and airtimes from established media.  All these activities culminated in what was then the biggest miting de avance in Luneta. This is the third of a seven part series, first posted on Facebook by veteran journalist Edwin Espejo. ============================ Decapitating the ‘trolls’ of

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