Choosing Hope Together – A Short Christmas Message

As Christmas arrives, I find myself reflecting on 2025. It was a year that tested our patience, our trust in institutions, and sometimes, even our faith in each other as Filipinos.

2025 was a difficult year, marked by scandal after public scandal. The flood control issue, in particular, was painful to watch: billions allocated, yet communities remained submerged, lives disrupted, and livelihoods washed away—with thin explanations and even thinner accountability. This blatant and systemic corruption reminded us how deeply rooted our problems still are, and how costly they have become for ordinary families who simply want safety, dignity, and a fair chance.

Yet even amid this turbulence, I found moments that reaffirmed why I write in this space. This blog is where I share what is important to me, what deserves discussion, and my hopes for the future. It’s a reminder, to me and to the whole world, of who Nic Gabunada really is, and I deeply appreciate you, dear reader, for taking the time to care and to read.

In the spirit of the season, let me offer one quick reflection: Christmas teaches us that hope is not passive — it’s a choice. As we prepare for Media Noche, with parols lighting our windows and midnight masses approaching, let’s choose hope together. Hope that our institutions can be better, that accountability will deepen, and that we can build a future rooted not only in prosperity but in integrity, service, and empathy.

Sincerely, thank you for reading.

Malipayong Pasko kaninyong tanan!

Nic Gabunada
About the Author
Nic Gabunada Jr.
I’m Nic Gabunada — strategist, media veteran, Mindanaoan. ABS-CBN, Omnicom Philippines CEO, the 2016 campaign. Now leading LouderPH. Read my full story →
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